One of the arguments I often hear is that reading comic books is mostly a male hobby, and the 'core' audience for comics is male. Comic book fans are often depicted as socially inept males by mainstream and pop culture media. You can see examples of this in the Simpson's 'Comic Book Guy' to the main stars of the 'Big Bang Theory'. To be a comic book fan is to be a male (and almost certainly straight and probably white) according to popular wisdom. This is not unique to comics. Assuming the main audience is straight, white males is a phenomenon seen in other 'niche' hobbies like video games as well as mass market entertainment like Hollywood movies. Recently many fans online have expressed displeasure and discomfort when they see their favorite publishers or titles 'targeting' a demographic other than this assumed 'core audience' of men. The argument goes something like: 1. Your loyal audience who has kept you in business for yea...